DENVER – SLATE Partners (SLATE) announced today that its Principals advised Purchase Green on its sale to Controlled Products, a leading manufacturer of synthetic turf based in Dalton, Georgia that is owned by Clearview Capital (Clearview), a Connecticut-based private equity firm.
Founded in 2008 and based in Pomona, California, Purchase Green is a tech-enabled distributor of artificial grass products with 20 retail locations throughout the Southwest. The Company has achieved a leading market position by offering its retail locations exceptionally strong corporate support that includes proprietary training systems, robust sales support, unique marketing tools and customized performance analytics. An industry pioneer, the Company leverages long-established overseas and domestic manufacturing relationships to source its broad offering of high-quality products for use in residential, municipal, commercial, and educational applications.
Tony Vena, Co-Founder, President and CEO of Purchase Green, said “We interviewed several advisory firms but connected with SLATE in a way that resonated with us and our company’s vision. In a significant way we put our faith and the hopes for our business in their hands and they repeatedly exceeded our lofty expectations throughout the process. They were patient and provided wise counsel, supporting and guiding us through each step while doing much of the heavy lifting. Ultimately connecting us with the right partner, the results SLATE achieved significantly exceeded what we thought was possible when we began this adventure. We couldn’t be more excited about the future of Purchase Green and our partnership with Controlled Products & Clearview Capital. We are grateful for the role the entire SLATE team played in the life of Purchase Green.”
Currey Cornelius, Director at SLATE, commented “Prevalence of synthetic and composite products is growing not only in the landscaping sector, but throughout building products. Capitalizing on the rapidly increasing adoption of artificial grass, Purchase Green leveraged its cutting-edge sales and business intelligence tools to become a clear industry leader. The Company has a proven model and, with Clearview as its partner, is ideally positioned to exploit strong industry tailwinds. It was a pleasure working with the Purchase Green team and we wish them the best going forward.”
Purchase Green received legal counsel from Drew Sultan, Esq., a partner at Denver-based Davis Graham & Stubbs.
